LIFEARMOR was founded by Jose Yanes who has over 15 years business experience and has been involved in the entire retail distribution chain from importing to retail. In the last few years Jose's focus has been developing brands for sale into the North American (US, Canada & Mexico), Australian and European markets.

Having spent several years living in the US, Jose now lives in Australia and continues to do business in several countries around the world.

Products Range

LIFEARMOR specialises in sourcing and importing high quality Homewares, Organic Consumables, Sports & Outdoors and Health & Wellness from markets across the world, including China and India.

We pride ourselves on our ability to find products that will delight our customers and expect the highest manufacturing standards possible before launching them into our distribution network in North America, Australia and Europe.

  • Homewares

  • Sports & Outdoors

    Sports & Outdoors
  • Health & Wellness

    Health & Wellness
  • Organic Consumables

    Organic Consumables

Our Values

At LIFEARMOR we believe that business is about more than money. It's about the impact we have on the world and the value we add to the lives of those our business touches – this means our employees, our suppliers and our customers.